Below are some of the reasons why:
First, makeup serves to enhance what’s already there. I never cease to be amazed at how just the littlest amount of mascara (one of the two items I am never without, the other being lip balm) make my eyes stand out just a tad bit better, or how a swirl or two of blush makes me look more awake and alive even after a late night out. Makeup takes what Mother Nature gave you and works with it so that you look like a better, more polished version of yourself.
Second, makeup is one of the many ways by which I can express myself. At work, my looks tend to be more sedate, although I do a smoky eye every now and then just to liven things up a bit. However, when I go out with family and friends, I tend to favor more colorful combinations (purple and plum shadows with teal eyeliner, you get the picture).
And while we’re on the topic of self-expression, I might as well say that I have a lot of respect for those artists and enthusiasts who are able to come up with avant garde looks (i.e. makeup that you wouldn’t really wear to work or any other real-life situation, unless you’re a runway model). Makeup is an art form, after all, with creativity and imagination setting the limits.
Third, you can work with as few or as many products as you desire or feel comfortable with. Sometimes when I do makeup on myself or on other people, I find that I will use four or five eyeshadows to achieve the effect I want (and that’s just the eyes). However, if for you a made-up face consists of using only concealer, powder, and lipstick, that’s fine, too. If there’s one thing I’ve realized over the years, it’s that there is no fixed rule on the number of products you “need”. Magazines and websites can go on and on about how a product like, let’s say eyeliner, is essential to anyone’s arsenal. But if you know that you’re not going to use it, why buy yourself a tube?
In the end, it’s about using products that work for you and your lifestyle. It’s about creating a look for yourself that makes your day just that wee bit brighter, your stride a bit more confident.